Marketing a sustainable hotel, retreat, or tour in 2025 isn’t about chasing trends — it’s about telling the right story to the right people in the right places. The good news? Travelers are actively looking for meaningful, nature-based experiences that align with their values.
But here’s the challenge: most eco-businesses are so focused on doing the work — hosting, guiding, protecting the land — that marketing becomes an afterthought. You post a few pics, update your Airbnb listing, and hope the bookings flow in. Sometimes they do. Sometimes they don’t.
This guide breaks down what actually works to consistently attract aligned travellers — without selling out your values or spamming your followers. These are the exact strategies I use with ecolodges, retreats, and tour operators across Latin America.
Whether you’re just starting or ready to scale, you’ll find real, actionable ideas here that you can start using this week.
We help nature-based wellness businesses stand out and sell out.
Whether you run an ecolodge, retreat center, or sustainable tour company, we’ll help you attract the right guests, fill your calendar, and grow without burning out.
Through strategy, content, and automation, we turn your passion for nature, wellness, and community into a marketing system that actually works — so you can focus on what you do best: creating and facilitating unforgettable experiences.
Want to get more bookings? Book your free 15-minute Tourism Marketing Game Plan Call and let’s map out how to attract more aligned travelers to your business.
OTAs (Online Travel Agencies) like Airbnb and Booking are still where most travellers begin their search. Even conscious travellers looking for eco-friendly stays usually start with what’s familiar and easy to use.
That means your listing is the first sales page. If it feels flat, unclear, or outdated, you’re not just losing bookings — you're never even entering the conversation.
Instead of treating these platforms like a formality, use them as a launchpad for discovery, trust, and conversions.
Tactics to make your OTA listings stand out: