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One of my pet peeves is PDFs that you can’t easily fill out.

So, to make this website conversion checklist more instantly actionable, I created it in Notion so you can easily view, edit and save it to your own account.

You can save it to your Notion account by clicking “duplicate” in the top right corner of the page.

If you don’t have a Notion you can get one for free. This way you can regularly iterate using the suggestions on the checklist to constantly improve your website.

About The Author

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My name is Kyle Pearce, I’m an online business coach and growth marketing strategist.

I help coaches, consultants and solopreneurs productize their expertise and launch online courses, group coaching programs and membership communities.

Book a flow session with me where I'll help you identify the most effective growth strategy to take your online business to the next level so you can maximize your time, profit and impact
— and minimize shiny object syndrome, tech overwhelm and burnout.

Why Most Websites Don’t Increase Sales

Here’s why most websites don't do enough to increase sales.

The stark reality in this age of short attention spans is that your website visitors will click away and “bounce” from your website within seconds if it doesn’t speak directly to their needs.

As a rule, people should be able to go to your website and understand what you offer within 5 seconds. If it takes them longer than 5 seconds, you confuse them and lose sales.

Do your customers understand your core message instantly?

I work with digital entrepreneurs and coaches to craft a compelling brand story that consistently attracts new customers and simplifies their sales process.

These are the 20 suggestions I most often make to clients I work with on how to start systematically increasing their website sales.

You can use this checklist to refresh your website so you can increase sales, create more loyal customers, and gain a competitive edge in your market.

1. Website Header

Start by improving your core messaging so your website visitors can understand your offer within 5 seconds.